Client
A rapidly growing B2C marketplace, connecting local and global brands to individual consumers, aiming to offer seamless shopping with personalized discovery.
Challenges
High bounce rates due to poor navigation and content overload.
Sellers struggled to onboard and manage listings efficiently.
Checkout and payment processes were fragmented and prone to drop-offs.
Limited insight into buyer behavior, analytics, or vendor performance.
Solution: Creative Web Mall’s B2C Marketplace Portal
Creative Web Mall delivered a comprehensive marketplace portal tailored to both buyers and sellers, with capabilities like:
Streamlined seller sign-up, approval workflows, and dedicated dashboards for inventory, catalog, and analytics
- Efficient product upload (bulk CSV with special-character support) and rich catalog management.
- Powerful search, filters, and navigation for fast discovery
Admin-controlled custom banners, homepage sliders, and spotlight campaigns.
Popup coupon splashes to boost engagement and uptake of offers.
Support for key India-based gateways (PayU, Razorpay, etc.), wallets, COD, and multi-vendor checkout.
Integration with chat modules (e.g., Tawk.to, Zoho) and messaging centers for buyers and sellers
Server-side caching and CDN integration for faster page loads and mobile-optimized UX.
Real-time sales reports, coupon tracking, commissions, vendor performance; adaptive commission models.
AI-driven recommendations, loyalty programs, push notifications, ratings/reviews.
Implementation Highlights
Distinct landing pages, signup flows, and dashboards for buyers vs sellers
Fully responsive layout, optimized for low-bandwidth and small screens
Integration of encryption, fraud detection, MFA, PCI compliance.
Impact & Outcomes
| Metric | Pre-launch Status | Post-launch Results |
|---|---|---|
| Buyer Retention | Under 20% monthly | Increased to 60%+ |
| Seller Onboarding Time | Weeks manually handled | Reduced to <48 hours via portal workflows |
| Checkout Conversion Rate | ~1.8% | Improved to ~3.5% |
| Page Load Time | ~5–7 seconds | Reduced to ~2 seconds via CDN & caching |
| Return/Refund Resolution | Manual, ticket-based | Automated, 80% resolutions in 24 hrs |
| Average Order Value (AOV) | ₹1,200 | Increased by ~20% with recommendations |