7 Key Points for Successful SEO

Is your website attracting enough traffic? Even if your website is doing well, remember that SEO is a continuous learning process. The only way to master it is by learning more of it or hiring a professional SEO services company that will take care of SEO of your website.

If you averse to hiring SEO services and would like doing SEO yourself, know that search engine optimization is not that lofty a subject as you might have comprehended. The key to successful SEO is about religiously following the techniques in improving your page rankings. It may not happen overnight but you are bound to see some positive results provided you are employing legitimate methods or a good SEO company India.

Here you will be informed of the tactics by which you can improve your website’s ranking in the search engine results pages.

•    Well Researched Keywords: You have to look for only those keywords that aptly target your niche market. Keywords help in ascertaining under which category your website will be ranked in search engines and directories. Doing a sound research on the keywords will help you target customers who will buy your products and services. If you do not do a research on the specific keywords, you are sure to miss out on substantial traffic. Remember, visitor’s type in these keywords to find related sites.
•    Know your Audience: Knowing your target audience is a must for successful on page SEO. You need to be absolutely sure to whom you are targeting your website for. This will assist you in writing the content accordingly.
•    Writing Quality Content: After you are through with your keywords, it is time for you to write quality and convincing content to retain visitors to your site. The search engines look for good content when indexing your site. Though there are a host of other factors which results in higher ranks but effective content is the base on which healthy page ranks are dependant.
•    Rational Positioning of Keywords: After you are ready with a good list of well targeted keywords, it’s time for placing these keywords. You have to distribute the keywords throughout your website content. This does not imply you put the keywords anywhere within the content. You have to place them so that your content makes sense. Keywords should not be imposed into your website content. Also avoid stuffing your content with keywords. This is a strategy used by black hat SEO, which is penalized by all leading search engines.
•    Optimize Title Tags: Optimize your title tags as the search engines index the content of title tags which affects your page ranks.
•    Avoid Lengthy Title Tags: Lengthy title tags are detrimental for your on page optimization since it belittles the usability of keywords and also confuses your site visitors.

This can be better explained with an example: Say for instance, the title of your home page is:

•    ‘Delicious Mouth Watering Pizza| Pizza Corner’
•    And for the product page you have:
•    ‘Affordable Combo Pack Pizza| Delicious Mouth Watering Pizza| Pizza Corner’
•    What do you notice in the above examples? The keywords ‘Affordable Combo Pack Pizza’ is getting weakened with the addition of the excess words. The inclusion of the company name is fine but you have to seriously consider the additional usage of words.
•    Avoid Low-Clicked Links: If you find there are some links that are seldom clicked by users or never clicked at all, simply remove them from your site.

Hope the above discussion will be useful in improving your search engine optimization.