Is Directory Submission Still Helpful for SEO

To increase visibility online is the foundation of every online business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a plenty of time and effort.
‘Links’ play a main role in deciding your ranking position on the numerous search engines. Obtaining inbound links or back links in quantity and quality can effect your search engine rank greatly. One simple method to obtain back links is to submit your link to directories. Online directories exist for the only purpose of providing links to web users to various sites categorized under appropriate topics. “Directory submission” is a website optimization strategy that no website owner should overlook.
Directories catalog links for effortless access to users. Much earlier, directories were the major source for web users to find websites on numerous topics. Today search engines have taken over but directories have not lost their significance yet. You cannot obviously anticipate too much traffic from a directory submission. But you can expect an enhancement in your search engine placement.
Here is how it works. When submitting to a directory, the major obstruction as well as the major advantage lies in the human editor. Your submission will be viewed by a genuine person who decides how relevant and distinctive your website is. After passing his inspection and editing, your website will be accepted in the directory. This automatically establishes the credibility of your website; thus search engines will consider links submitted to directories.
Some directories even nourish their databases to other directories and search engines. Search engines base a certain factor on directories in judging a website’s popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to decide your relevance and qualify your website accordingly.
Note how valuable listing in a directory is. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a specific category, you let the search engine to categorize your site under a relevant topic.
There are general and specific directories available online. Specific directories target only those websites based on a specific subject or field. No matter what your business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience.
You can submit to some directories for free while others are charged. Look for directories related to your website and submit to them.

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