Banner blindness hurts your business.

Your company has the quality product, the efficient supply chain, best offers, consumer good will, marketing muscle and yet… people see a great product they cannot buy because they do not see the discounts.
What? How did that happen? How exactly is is that you haven’t succeeded in converting that casual observer into a customer you definitely deserve. This despite spending the equivalent of a small third world country’s GDP pumping money into R&D, pumping money into a reliable and efficient supply chain, and all the visibility money can buy and more.
It might have to do with your website. But you have a proper website that’s shiny. You have spent on all the usual refinements(SEO, PR, etc) that you are supposed to. Yet people don’t use that website you have set up to help customers do, what they really should be doing. Buying your products.
You have to ask yourself, whats the functionality being offered to you by the website you have hosted. Now no one hosts websites for a few hundred facebook likes and a few tweets. If you do not plan to use it simply to “connect with people” why are you hosting a website. Because it is a business card that’s also an electronic salesman.
One of the reasons for this is that the design patterns you use leads to information overload. People see the features of the website, the design of the website, people see the images, but people do not see the offers. If they see something, they look at the product images, the product features and then they feel disoriented. They then see bright shiny links for the social networks. They simply do not see the offers that they should. People do not see the buttons or links they need to click to initiate transactions.
Consider the case of dedicated micro websites for the marketing of movies. Most do not have links to movie theatres playing the movie in their locality, they do not have links to local show timings, they do not have links to buy blu-rays, dvds, & vcds. They do not have links to stream the movie live to mini/ personal theatres. You have to ask yourself exactly what purpose is served by the web site if it doesn’t help people buy tickets or dvds.
How often have you seen this happen. There is a term used for this disorientation: banner blindness. People have problems cutting through the clutter, and this is hurting your business. Because people do not put efforts into finding the pro’s and cons of every appliance or tool they buy scientifically, and do not compare their budgets, their needs functionalities and aspirations the way they should. It means you need to put the efforts towards understanding and leveraging human behaviour. You need to make it so simple, so intuitive, that people don’t mind browsing through your website at five in the morning.