Search Engine Optimization (SEO)

The success of online marketing campaigns could depend on the achievement of search engine optimisation (SEO) techniques. According to industry SEO experts, the search marketing domain is set to undertake a huge evolution this year with the emergence of an alliance between search engines Bing and Yahoo!. And with Google introducing new initiatives to preserve … SEO linked to success of online marketing campaigns

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011. Google Mandates Reporting and Transparency Most of us want to … New Year, New SEO Rules

It has been reported that paid search spend is on the climb this year, and while paid search is a significant part of internet marketing, brands should take note that consumers spend more time with organic results than paid ones. A new report from User Centric points out that organic results command searchers’ attentions. The … SEO a marketing must: Consumers favor organic results

Pay per click (PPC) is a common marketing strategy used by website owners to promote their products and services through other websites and search engines. In PPC the advertiser pays the publisher for every click on the ad positioned in their websites. While search engines offer these ad programs through bidding individual website owners generally … Pay per click Tips

In the SEO field, link building has a valuable role to play. While optimizing a website for search engines the off-page optimization involves in building links for a given website. In the internet the significance of a website is decided by the number of inbound links a website has. Inbound links are obtained from various … Facts about Link Building

When it comes to on page SEO, it’s estimated that Google checks up to 200 on page SEO parameters. And since Google keeps its ranking algorithms a secret, nobody really knows what these checks are or even if the estimate is anywhere near correct. But none of that matters when it comes down to it. … Seven Tips for on page SEO