Social Media Optimization (SMO)

The idea behind SMO – Social media Optimization is straightforward: put into practice changes to optimize a site so that it is more effortlessly linked to, more favorably visible in social media searches on custom search engines (such as Technorati), and more often integrated in related posts on blogs, podcasts and vlogs. 16 rules/guidelines for … When did social media turn out to be just Twitter and Facebook?

One of the frequent asked questions I get about social media, is how do I get commenced? Most people are thinking that my answer would be to produce an account on Twitter or Facebook, so they get this look of shock when I tell them to begin a blog. Yes I know that a blog … Social Media Basics:Web Site v/s Blog

Privacy inside social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts cancelling their Facebook accounts in current weeks. Mark Zuckerberg and the remainder of his Facebook staff should not be astonished to Facebook users anger at the news that Facebook was sharing their information with advertisers. According … Internet Users Value Privacy

One matter that come out in discussion a lot is how to compute the efficiency of a social media marketing campaign. The small answer to that title is yes it is, and this is how we measurement within the ROI of the social media campaigns we operate. Set Campaign Goals Prior to you start on … How to compute social media

This is an reorganized story from a post I wrote in February called How Dell is using Twitter to boost sales Dell said last week that it has gathered more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than … Dell Sells $3 Million via Twitter

Last week I looked at some of the marketing strategies that are operating on Facebook. At present it is time to twist that concentration onto what is working on Twitter. Most marketers are using Twitter to just drive more traffic to their web site. The most ordinary tactics are direct linking to web pages or … Winning Twitter Marketing Strategies