Social Media Optimization (SMO)

Social media marketing has become such a significant marketing channel for Brands. A survey showed that 33% of Facebook users have become fans of brands. A third of Facebook users have became fans of a brand. That is pretty astonishing to me. And leads me to ask the noticeable follow-up question: Why? Favorably coupons are … Brands and Social Media

There was a actually interesting study last year. The study called “21st Century Mom” found that new mothers gravitate to social media sites after having a child.  How moms are using the Internet and social media nowadays: Social Mom: Social Media is Mass Media for Moms. The number of moms who use social media frequently … Moms and Social Media

I came across a charming new study from about social media addiction. At first glimpse I was surprised at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people inspecting and updating these sites from their phones, I came to better know … Are You Addicted To Social Media?

So when should you give permission your child onto these social media sites?. Study Highlights 30% of parents think 13 – 15 years old is the right age to get a social media page 36% of parents think 16 – 18 is the right age to get a social media page 26% of parents say … Kids and Social Media Networking

I came through this interesting chart this morning that shows the demographic split of Twitter users by age. Fascinatingly the speediest growing segment on Twitter (other than bots) is amongst people 24 and younger accelerated more rapidly than older folks in 2009, according to comScore. Not like most social networks, Twitter began out being more … A Look At Twitter Demographics

The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. If people started using social media more, and advertisers thought they could get better results for their money in that arena, search engines would be … Could Social Media Be the Google Killer?