Deciding Search Engine Optimization Keywords the Best Way

Whenever you talk of or simply think of SEO what is the first thing that comes in your mind? Don’t you think it is the word “keywords”? Well, it may also be other things like, visitors, better business, revenue, SERP ranking, and so on but of all things, “keywords” needs to be mentioned first because all other things simply depend on what you do with this simple little word!

Search engine optimization keywords are as essential as your security passwords. Can you think of handling any of your online accounts without typing down those passwords? Surely you can’t and so is with your SEO campaign which just can’t be handled if you don’t use the right keywords at right place in the right way.

Keep moving down this short write up to know the best way to handle your keywords.

The Search & Research Phase

Your search, research and choice will be properly executed when you are well aware how searches related to your business are done. First of all check out all the top ranking sites in your niche, what keywords are they targeting and what keywords take you on their sites. Check out if they can be used by you or not. Use some keyword searching tools to check which are the most sought after keywords dealing with your business and choose the ones which have low competition and for which you can easily rank well.

Again, check out what your competing site are doing, what words are getting them better ranking easily, check out will those words work the same for you or not.

The Choosing Phase

Once you are done with the search and research phase, it is the time to choose the words for both – on site and off site optimization. Now when it comes to choosing the right word and as we just discussed that choosing less competitive but most sought after words are the best, you are sometimes led to some kind of technical issues like if you choose a really highly searched set of words which have quite complicated grammatical composition, this neither look natural nor you’re able to place them in your copy properly.

So, just because a certain set of words are searched the most and are not much competitive, you can’t think of choosing them. You’ll have to take care of other factors as well. So, be sure that the keywords you have chosen look natural; appear grammatically and logically meaningful; and can easily be placed in your copy.

Don’t choose Keywords with Wrong Signals.

Sometimes, just to lessen your competition, you try choosing totally unique keywords, in the process, you pick up such words that either have some kind of negative message or popularize your site for something entirely different from what you offer. For example, you sell low calorie food full of vitamins, proteins, and other nutrients and instead of sending the signal that your site deal with low calorie food stuffs, you popularized your site for those food nutrients like minerals, vitamins, and proteins, this will bring you wrong people who have nothing to do with the food you sell but are simply searching for those nutrients.

Are you targeting geographically?

Now if you are selling cheaper winter garments and you know that your targeted audiences who can easily be converted into your customers are those who reside in the colder part of the world or the colder part of your country, this is an obvious that you’ll choose such keywords that focus on that geographical area where you have your targeted audiences. But if just for easier ranking, you try wrong set of words that target people in the hotter parts of your nation or the world, this will surely get you wrong audiences who won’t get converted to your customer at all.

So, don’t be greedy in getting the ranking results fast and end up doing wrong to your business.

Your Keyword Concentration

Are you using lot many keywords in the same page or a few of them or one on each page? It is easy to handle one or two of them at a time on one single page whereas including lot many of them at the same time on the same page creates a lot of confusion and it becomes a bit difficult to optimize this way. So try sticking up to one or two keywords per page.

And again, keep them less in number, if you will include them lot many times, it will make your content look unnatural and the search engines will also become suspicious about you. Make sure that you place the keyword at least once in the content body. And if possible also include it in the title, but don’t include it beyond a certain limit say 2 to 3 percent.

The Analysis Phase

So, you did the required search, went through a proper research and even chose the best possible keywords for your SEO campaign but how do you know your decision was right and the traffic that your site got came because of certain words you chose?

This is why it becomes mandatory to go for a proper analysis of how your search engine optimization keywords worked. This way you’ll also come to know which words are suitable for you and which won’t prove useful and you can change your decisions accordingly.

Combining your SEO & SEM

If you are using different sets of keywords for your SEO and SEM campaigns or in case you have different teams working on the two who don’t get to discuss their moves, it will prove really beneficial to compare the keywords that both these teams have been using.

You’ll find certain keywords that worked pretty well in your SEM campaigns but you didn’t try them out in your SEO campaign and similarly some which worked well in the optimization but weren’t used for the marketing purposes. You can think of trying them out the other way now.

Again, you’ll find that there are certain keywords which didn’t do well in the SEM but worked superbly well in SEO and vice versa, now you can keep a record that these won’t work the other way out. This kind of analysis will also help you know your audience better and you’ll be well aware of what to use in marketing and what in the optimization processes.