Get Customers Trust in E-Commerce

According to a 2009 survey nearly half of all consumers say they have concluded or abandoned their online order due to safety fears. With the risk of credit card or other personal information being cooperated, it is more essential than ever to safeguard your website for consumer use.

There are a few tips on how to get trust with your online customer:

• Select a quality site design. Think how authentic or official your site design appears to consumers.  Does it have the same quality as other larger retailers?  Is it easy to use?  Are all of the links and navigation working properly?  All of these factors can impact how trustworthy your site is to potential shoppers.

• Show positive customer testimonials, awards and recognitions. Showcasing positive third party feedback helps to start a sense of trust and makes potential customers feel comfortable purchasing from you.

• Clearly publish your shipping and return policies. Most negative customer feedback results from poor customer service after a sale has taken place.  Make sure you prominently display a fair and equitable policy for shipping and returns.  It will help potential customers understand what they can expect in service once they make their purchase.

• Purchase an SSL certificate. An SSL (secure sockets layer) certificate make sure your customers’ information is safe/encrypted during transit to a third-party site, and is what numerous consumers look for before deciding to make a purchase online. They are relatively affordable and can make or break your e-commerce site.

With these few starter tips, your shoppers will feel more comfortable buying products from your site and you’ll be well on your way to receiving increased sales and positive customer feedback.