How Marketers Can Convert Mobile Shoppers Into Sales

SELLING TO MOBILE SHOPPERS : A FEW TIPS

Technology has changed the way we shop. The customer today, armed with a mobile, is well informed, having done the research , compared the prices and checked on the availability. Consumers do buy on the phone, but often use the mobile to check on deals before or after coming into the store. The search engine makes it easier for the mobile shoppers to find just what they were looking for, and also offers a plethora of choices and sources. Mobile shoppers seek information and ideas and are open to trying newer retailers or websites who make their buying simpler.

So how to sell to the mobile shoppers ?
A few tips :

• The foremost is the design of a mobile friendly website. Attractive, easy to navigate, user friendly, so that the visitors easily find what they are looking for. And also able to draw in the search engines.
• Quick availability of details of the products, and links for additional information the buyer may want.
• Use interactive social media to acquire a fan base and develop brand loyalty.
• Make purchasing easy with few clear steps. Have a well defined and easily found returns policy.
• Provide correct and consistent listing of business everywhere on the net.
• Use a well written blog or add tips by way of content to draw the consumer.

Add services such as choice of time of delivery, gift wrapping.
Selling to the mobile shopper involves an element of creativity, which is where we come in.

At CREATIVE we help to create one web design for all platforms. We are also a one stop for all e-commerce solutions, consulting and strategies, SEO and online marketing needs.