How to Get the Non-Technical People in Your Office Excited About Analytics.

GENERATING ENTHUSIASM ABOUT DATA ANALYTICS

Does your team give you the blank, uncomprehending look when you eugolise about analytics and its myriad benefits ? Get even the most non-technological person enthused and eager to embrace analytics by these simple methods.

Analytics are driving businesses:

Customers, marketing, new products/services, business schematics are all driven by data. Resistance to adapting analytics arises out of mindsets, lack of time or understanding, more so when results may not be immediate. Comprehend and deal with these concerns.

Bring all members on board :

Engage all parties concerned- customer service dept, sales and marketing team, managers and the business heads, especially during the learning period. Plot customized scenarios with the aid of visualization tools, use predictive analytics to forecast business growth, map customer behaviour patterns. All with aid of simple tools.

Reaping the benefits :

Proceed in a step wise manner. Begin with an area where the gains will be measurable and visible. As the benefits of shifting to data analytics percolates through, other interlinked departments will come on board. Share updates regularly , keep all in the loop. Use data tools that complement the company’s existing process.

Slow and steady :

Comprehend that shift will be gradual. New age companies with base in analytics are quicker to adapt. In an old company, it may mean a complete overhaul of processes and decision making. Get team members on board by showing how analytics ease the decision process for example.

Partnerships :

A company driven by analytics, hoping to leverage the same is one where the people and tools complement each other. As the decision enabling data insights are shared , the enthusiasm to embrace analytics will spread encompassing all areas of the company.
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