pros and cons for the Mobile Version Vs Mobile App

pros and cons for the Mobile Version for the Web Application Vs Mobile App.

Pros of Mobile App

• Better GUI, Look and feel as it can be customized for each targeted handheld device and separate mobile app can be released for each platform.
  
• Possibility to access device functions like GPS, Camera, Address Book, etc..
• Can reach most of the mobile handset users as it works on most of the handsets across platforms.
• Can be used offline for features which do not require database connection OR where offline database can be used..

Cons of Mobile App

• Development time line and costs are very high as compared to mobile website.
  
• Different apps are to be developed for each platform.
• Users need to be tech savvy to download and install it.
• User level support is required.
  

Pros of Mobile Version of your website or web application

• Can reach most of the mobile handset users as it works on most of the handsets across platforms.
• “Web browser” is part of the standard software available with almost all handsets, So no downloads and software app installation required.
  

Cons of Mobile Version of your website or web application

• Cannot access device functions like Camera, Address Book, etc.
• GUI is elementary only if we need to support all devices as BlackBerry and Nokia basic web browsers do not support advanced web graphics, Javascripts, CSS, etc