SEO Musts for Local Business

The Internet may be global in nature, but if your business is local, it makes no sense to concentrate on worldwide reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a worldwide reach is a waste of resources. Instead, you should concentrate on the local community. You might be asking how you can do it, when the Web is global and Google doesn’t classify sites according to their location.

Here is how you can go local with SEO:

1 Use your location in your keywords.

The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, you’re most essential key phrase should be “car insurance London” because this key phrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

2 Use your location in Meta Tags

Meta Tags matter for search engines and you shouldn’t miss to comprise your location, together with your other keywords in the Meta Tags of the pages of your site. Of course, you should have your location in the keywords you use in the body text because otherwise it is a bit distrustful when your body text doesn’t have your location as a keyword but your tags are stuffed with it.

3 Use your location in your body text

Keywords in the body text count a lot and you can’t pay for to skip them. If your web copy is optimized for “car insurance” only, this won’t help you rank well with “car insurance London”, so ensure that your location is part of your keywords.

4 Take advantages of Google Places and Yahoo Local

Google Places and Yahoo Local are great places to submit to because they will comprise you in their listings for a specific location.

5 Create back links with your location as anchor text

It could be a bit tricky to get organic back links with your location as anchor text because some keywords with location don’t sound very natural – for instance, “car insurance London” isn’t grammatically correct and you will hardly get an organic inline link with it but you can use it in the Name field to comment on blogs. If the blog is dofollow, you will still get a back link with anchor text that helps for SEO.

6 Get included in local search engine

Worldwide search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but depending on your location, local search engines may be the real golden mine. A local search engine could mean a search engine for the area (though it is not very likely to have regional search engines) or more likely for your country.

7 Get listed in local directories

In addition to local search engines, you require to try your luck with local directories, too. You might think that nobody reads directory listings but this isn’t exactly so. For instance, Yellow Pages are one of the first places where people look when searching for a local vendor for a specific product.

8 Run locally-targeted ad campaigns

One of the most resourceful ways to drive targeted, local traffic to your site is with the help of locally-targeted ad campaigns. PPC ads and classifieds are the two options that work best – at least for most webmasters.

9 Do occasional checks of your keywords

Occasionally checking the present search volume of your keywords is a good idea because shifts in search volumes are quite typical. Needless to say, if people don’t search for “car insurance London” anymore because they have started using other search phrases and you continue to optimize for “car insurance London”, this is a waste of time and money. Also, keep an eye on the keywords your competitors use – this will give you clue which keywords work and which don’t.

10 Use social media

Social media can drive more traffic to a site than search engines and for local search this is also true. Facebook, Twitter, and the other social networking sites have a great sale possible because you can promote your business for free and reach exactly the people you need. Local groups on social sites are especially valuable because the participants there are mainly from the region you are interested in.

11 Ask for reviews and testimonials

Client reviews and testimonials are a classical business instrument and these are like letters of recommendation for your business. However, as far as SEO is concerned, they could have another role. There are review sites, where you can publish such reviews and testimonials (or ask your clients to do it) and this will drive business to you. Some of these sites are Yelp and Merchant Circle but it is quite probable that there are regional or national review sites you can also post at.

12 Make separate pages for your different locations

When you have business in numerous locations, this makes the task a bit more difficult because you can’t possibly optimize for all of them – you can’t have a key phrase such as “car insurance London, Berlin, Paris, New York”. In this case the solution is to create separate pages for your different locations. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. uk.co for GB, .de for Germany, etc.) but this is only reasonable to do, if your business is truly multinational. Otherwise, just a separate page for each of your locations will do.

These simple tips how to optimize your site for local searches are a should, if you rely on the local market. Maybe you are already doing some of them and you know what works for you and what doesn’t. Anyway, if you haven’t tried them all, try them now and see if this will have a positive impact on your rankings (and your business) or not.