SEO strategies ‘require flexibility’

Search engine optimization (SEO) strategies need businesses to be flexible in their move toward to online marketing, one expert says.

This is because SEO is constantly changing. Adding that there are numerous reasons why SEO shifts so much, that businesses must be prepared to keep up in order to succeed.

Among the causes of the state of flux is spammers, he explains, who force the search engines to change their rules to prevent them from climbing the ranks.

“The trickle-down effect comes to us having to make changes on how we approach the search space, although the good white hat and proven approaches never go out of style,” Mr Stamoulis comments.

Meanwhile, the increased popularity of social media and fast developments in technological innovation, such as mobile apps, play their part too. SEO efforts can be bolstered by having a strong social media strategy in place.