Pay per click PPC

Pay per click (PPC) is a common marketing strategy used by website owners to promote their products and services through other websites and search engines. In PPC the advertiser pays the publisher for every click on the ad positioned in their websites. While search engines offer these ad programs through bidding individual website owners generally … Pay per click Tips

When people hear about internet marketing, they generally think of two of the more accepted methods that a company can use to increase its visibility on the Web: organic search engine optimization  – SEO and pay-per-click advertising – PPC. In an ideal world, you would use both appropriately to make the most of your site’s … SEO or Pay-Per-Click Advertising – Which Should You Choose?