The PoCoCo SiDe Principle

People in life more often than not take snap decisions about what is worth focusing on and what is not. The whole idea of attracting attention depends on some understanding of pyschology. People who like the webpag on first glance are more likely to stay on course and read further

A web page should not be difficult to make sense of and should be easily readable. The webpage shoud should be so simple to read and make sense of that visitors are abe to make sense of the webpage at 8 in the evening or at 9 on a Monday morning.

The idea of the PoCoCo SiDe principle is fairly easy to make sense of. But actually implementing it in a manner that can be used to put forth the company message is what is not easy.

Position of design elements placed on the page.
A strategy needs to be arrived upon and the image/text needs to be placed strategically to become easily obvious. The focus should always be on readability. Unfortunately most web designers do not get the point of this and deliver website look like a government bureau.

Color
The color of specific objects and the whole page needs to help the viewer decide wether the open web page is an important one or not. This idea has been treated in detail in another blog post. The color of the text can be used to help peope focus on the more important aspects of the web page and can be effectively used to help the visitor clear through the clutter.

Contrast
Colors can be effectively used to make the visitor view the webpage and therefore the company favourably. The contrast of colors and design helps people pay attention to and focus upon what needs to be focused on. The contrast reminds th visitor that there s more to what the visitor can see on the screen than clutter. Now many people will see think of it as a gimmick, but it will come into focus. People will most definitely notice te words or the images filled with color

Size
Variations in size can and should be used to focus on the positives.The variation in the size of the text and the size of images helps direct the visitors attention towards ideas that should b obvious and then towards things that are not so. Text that needs emphsis must be highlighted. This allows the lazy reader to skim through to the masala.

Design Elements
The shape and style of the design elements being used is also important. They can convey a lot. The reader might not enjoy reading full pages and might like the idea of one image conveying the whole idea. But then again there will be visitors who like to be stimulated by everthing they see. They won’t appreciate the idea of “redundancy for lazy people”.

All this is not gimmicky material. Varying the position, color, contrast, and size will most definitely influence the visitor favourably and just might help the company do more.