Top On-Site Search Engine Ranking Factors

Good search engine optimization starts on your website. Without addressing the particular factors laid out in this article, then any amount of off-site optimization techniques will be unsuccessful if you desire to rank your website for a specific keyword term. The most significant on-site search engine optimization techniques can be broken down into 4 different categories which we will have a look at today. They are the title tags, keywords in body, fresh content and the age of the domain.

The title tag is establish at the top of the browser and is the descriptive name given to a web page. As such, it is also used as a link in the search engine results pages for a given web page and is as a result very vital when it comes to assessing the relevancy of a page. It is of no surprise then that you should place your most valuable keywords for that individual page within the title tag. However, be careful not to stuff your title tags full of keywords and try and keep them to as little as 60 characters preferably.

It should go without saying that the keywords you desire a particular page to rank for should be incorporated in the main body text. Using them in page headers is extremely suggested and you should try to include them all through the body. Make certain however to write naturally and not to stuff the relevant keywords in as many times as possible as this will get you penalized by the search engines.

Just as significant as making sure you are using the accurate keywords in your content is to confirm that you are updating your content on a recurring basis. The search engines love fresh content and so the more you can supply, the better. If you can create a blog on your website to update your visitors or customers on any latest news, new products or just general activities then incredible . New and updated content will also do wonders for your off-site search engine optimization, by attracting links to your site.

The age of your domain can also play a role in how healthy the search engines rank your site or individual page. This is for the reason that many search engines trust older sites more and see them as having more influence on a particular subject. However, don’t be anxious if your website is new as age, for the majority, isn’t as significant as the other 3 factors I have posted here