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Use google tools for SEO keyword research
Date: 15-Feb-2011
Did you know that when it comes to keyword research the most excellent tool to use, is the tool created by the google itself, this tool is called Google ad words external tool and I will show you how to do suitable keyword research like a PRO!
To begin all you require is a basic ideas of the keywords you desire to research or target, an excel sheet and the google adwords external website open and ready to run!
So lets run this theory with an example keyword, lets say we have a website which is selling products based on juicers. You know that “juicers” is your most important themed keyword, but you want to build alike highly target and profitable keywords to enhance your website.
First off go to https://adwords.google.com/select/KeywordToolExternal
Before you start the research confirm you select the right country search engine.
I have selected India and English as the default, as this is the market i will be at present targeting.
Enter in your keywords, this time it is juicers (or use your own keyword)
The google adwords tool will now produce a large list of related keywords.
In the top left hand drop down select “download as CSV”
Now you require to get your excel skill ready!
1. Import the CSV list into your excel sheet
2. Delete all columns except, local search, global search and CPC.
3. You now have to use the excel “sort” function in descending order to order the keywords in terms of highest search from highest to lowest
4. Thats it!
You now has a defined list of the highest searched keywords in the eyes of google search engine which you can target for GAURENTEED high traffic search returns if you develop SEO on those keywords.
You can do this repeatedly again and define your list until you have the exact keywords you would like to target.
After you have done this it is also desirable to take a quick glimpse at Google Insights to get a view on keywords which are getting more accepted.
Why not use the information that google provides from its search engines to actually rank on google!
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