What Is SEO Software And What Is The Best Software For SEO To Use?

For those who are new to internet marketing, it can be incredibly confusing trying to figure out how to best promote your product, whether you really need tools such as SEO software to maximize your return on investment, and then which tools are best for your business. In order to understand what SEO Software Tools are, you first need to understand what SEO (Search Engine Optimization) is.

What is Search Engine Optimization (SEO)?

Optimization involves various techniques companies adopt to increase their organic ranking on search engines for a specific keyword or keyword phrase. When websites have not directly paid the search engine to appear in that specific position in the search engine, this refers to organic (or free) rankings. For most businesses, optimization is the main driver of traffic to their websites. This is because most people will search for information using keywords or keyword phrases in search engines, instead of searching for a business names.

This is further divided into Online Search Engine Optimization and Off-site Optimization. On-site optimization optimizes components of your website to help with ranking for certain keywords. Considering competition within your industry for popular keywords will most likely be quite intense, you may want to target long tail keywords with low competition. Then continue to add new content regularly targeting these keywords you have to help you rank for these keywords as Google likes websites with fresh content. Then you need to perform off-page optimization (optimization not done on your website).

What are SEO Software Tools?

SEO Software tools automate parts of the optimization process to help you more easily and efficiently get your SEO campaign up and running and ultimately help you gain a higher ranking on the search engines. SEO Software tools will help with on-page optimization and/or off-page optimization. For on-page optimization, you can find software that will provide suggestions on how to better optimize your webpage to be picked up by the search engines for specific keywords i.e. optimizing your Meta tags (Title, description and keywords).

Most SEO software will focus on off-page optimization as these accounts for 5-10% of your search engine ranking position. Different tools focus on different SEO methods and functions such as link building, search engine rank checking etc.

Directories and Article Submissions are the most popular method of link building (generating quality links back to your website from other quality websites – which Google loves). I recommend you decide on SEO software that automatically submits to quality web directories that have an actual person reviewing each directory submission. Those links won’t pass any page rank usually but Google will assign a trust factor to your website if it’s listed in quality directories.

Article submission SEO software tools on the other hand automatically submit your articles to a multitude of social media websites. This is quite popular because search engines trust social sites as new content is created every second through human interaction. Submitting your content to these sites with links to your website is the same as users mentioning your website – which makes your website more trustworthy to the search engine. Essentially, your leveraging off of the authority of these sites and it helps increase your ranking. Simultaneously, if you create quality content, it may motivate people who read your content in these social sites to visit your website because they enjoy your content, trust that you are knowledgeable and sell quality products because of your knowledge.

What is the best SEO Software for your business?

I recently performed a Google search for “SEO software” and it came back with 39,900,000 organic search results with several pay-per-click ads surrounding these so trying to figure out which one is right for your business can be confusing. I suggest you research different SEO tools and create a shortlist. Then continue to evaluate each software by trialing them. And remember not to purchase a SEO software tool unless you have trialed it first!