Company Philosophy
What Is the Meta Description Tag?
Date: 26-Sep-2011
The Meta description tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is: <META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.”>
I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo’s.
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