Why a website without SEO is useless?

SEO, or Search Engine Optimization, is the method of improving your websites ranking in search engines for key words, or key phrases that are relevant to your business, the higher up in Google you are, then the more visitors you will bring to your website, the more visitors that you bring to your website, the more customers you have and the more sales you can make.

The whole purpose of your website is to bring in clients and customers, or too sell products from your website, in order to do this people need to be able to find your website, if you are at page 20 for a search term then it is unlikely the customers you wish to attract will make it all the way to page 20 to find your website.

This means that your competitors are picking up your customers! If your competitor is at ranked at number one for the keywords that relate to your business it is likely they will be taking your customers away from you.

You may be a the owner of an firm of electricians, employing 50 electricians, all with up to date training, operating with the latest tools and equipment, you may have spent thousands of pounds on a website.

There could be a one man band, with no qualifications, which has spent 200 on a website, but invested in search engine optimization for their website, they could be picking up work that should logically be picked up by your company.

Search Engine Optimization is also a way to give your company additional credibility, if you are an electrician trying to pick up a contract then it is likely that your customer will Google electricians in your local area, if you are towards the top of Google it will give them the confidence to award the project to your company.